For years now we are consciously consuming organic products. So, our occupation with organic apiculture which began four years ago was something totally natural. And when the regulation time has passed we were then ready to produce certified organic apicultural products, two thorny issues arose.

The first had to do with packaging the products. That is to say, in order to be precise, with the packaging quality. We solved that easily with the help of two friends, food chemists, who we thank in public through our website.

The second one had to do with the price the product would have on the shelf. We were troubled by an article in an important evening newspaper in Athens (which we cite). The journalist wrote (as he himself was a consumer of organic products) that the prices in Greece are high and that we have great differences compared to other European countries.

Putting ourselves in the consumer’s shoes, we thought that a difference of 30% between normal and organic products would be reasonable. So we decreased our profit (and you should believe it when we say that organic apiculture has high costs as far as material and transportation as well as honeycomb productivity are concerned. Indicatively, a conventional honeycomb panel costs from 0.50 to 0.60 cents (€) while an organic panel costs from 1.12 to 1.40 cents each). Consequently, we would like to believe that the product available at the shelves is accessible to the consumer. If we think that a good conventional Greek honey costs from 11 to 16 euro per kilo, so 13 to 14 euro as a price is reasonable for a product of organic apiculture.

The other issue has to do with MELISENS products which we distribute to the Greek market. Most Greeks believed and still believe that a product costs almost double in Greece than abroad. We believe that all these are issues that we, the local distributors, should deal with. That is to say, it is important what kind of deal you have made with the company, the payment method you have chosen and how much profit you are interested in making. So, the difference in MELISENS price (which travels from the company’s central stores from France till arriving to a shelf in Greece where Greek consumers buy it) is close to 40%, a completely reasonable percentage, if we take into account the factors of transportation, product storage, VAT, distribution network, taxes and store profit. We preferred to reduce our cost and profit and we would like to believe that we have achieved it. Nevertheless, the final judge will be the consumer. They and only they can judge the quality, the value and the effectiveness of a product. Everything else is theories and theories are not convincing the consumer.